For Companies - Braemer & Partner

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FOR COMPANIES

Regardless of which financing option we determine as the best for your project, the path to the goal is always similar. From purely external financing through a bank, which is usually implemented without the right to have a say, over the temporary transfer of company shares by financing through Private Equity or Venture Capital, to a permanent partnership with an investor through a company participation, we always develop your best concept and bring you together with the appropriate financiers.

If you want a financing through a loan or credit, this can be done through your main bank or any other local or international bank. On your request, we can recommend a suitable institute. For the other financial models, it will be our pleasure to bring you together with international investors. In each case, you will negotiate an individual contract with the respective lender. Here, we will moderate the entire negotiation and financing process for you.
Idea

IDEA


Every company needs external financing from time to time. There are many reasons for this. It can be anything from financing a general growth strategy over the purchasing of goods and machines to developing new products or merger other companies. It often makes business sense to finance such projects through external investors and thus preserve the own liquidity.

On the other hand, such financing issues are not part of the day-to-day business of medium-sized companies. That is why we are there to support you with our expertise from the very beginning of planning and realization.
Action
Plan

PLAN


First, we prepare a feasibility study about your project. Therefore, we examine all parameters of your entire investment project. Beside the investment object itself, that includes the market situation, the company environment, the current financial situation based on your company's key figures and a future forecast. This is necessary in order to prove the expected return on investment (RoI) and profit.

Based on this, we select the optimal financing option. This can also be a combination of different modules (see below). Finally, we prepare the obligatory business plan and presentation to convince potential investors.
Action

ACTION


As mentioned before, we do not take care of the paperwork, only. The real work starts now. Therefore, we bring you in touch with potential investors and accompany and guide you through the whole process. Starting with the presentation of your project, over negotiation management and support, until the common analyses of the offer we are by your side.

You will always get an individual negotiated contract. Because of that it is usual that both sides have their own lawyer during the negotiation and conclusion. This procedure guarantees the perfect solution for your financing project. No matter, which of the following instruments are chosen.
Plan
Credit
CREDITS AND LOANS

Credits and loans are still the most common financing alternative in Europe. In return for collateral, the borrower receives financing that normally does not give the bank any further influence over the company or project. A repayment on time plus interest is agreed, only.

As the applicant is generally not in direct contact with the bank's decision-maker, a meaningful exposé presenting the project is essential. This is especially true if other parties are involved in addition to the financing bank. These are, for example, state banks providing grants or collateral.

What we do:
ü Feasibility Study
ü Debt Service Plan
ü Bank Meeting Accomp.
ü Finance Exposé
ü Turnover and Profit Forecast
ü Negotiation Assistance
ü Capital Requirement Plan
ü Liquity Plan
x Direct Credit Brokerage*
ü Financing Scheme
ü Bank Selection Support
x Credit Counseling*
* That will be done by the financing institute.
Private Equity and Venture Capital
PRIVATE EQUITY AND VENTURE CAPITAL

If the investor needs to take more risk, it is advisable to finance certain projects with additional private equity or external venture capital. Such investors acquire shares of the company for a set period of time, which then enables the investment to be made. After the period has expired, the shares are then bought back plus interest or an agreed profit share. Another advantage is that such investors often provide business management know-how. However, as shareholders, they also have influence and insight into operational processes and decisions.

Negotiations here usually take place directly with the decision-maker. This is precisely why it is necessary to present a detailed concept and a convincing presentation. We would be happy to prepare all of this for you and guide you through the process.

What we do:
ü Feasibility Study
ü Contact Establishing
ü Finance Exposé
ü Negotiation Management
ü Presentation Creation
ü Negotiation Assitance
ü Investor Search
ü Contract Proof*
ü Presentation to (known) Investors
x Direct Contract Brokerage**
* By our partner lawyer.
** All contracts will be negotiated and concluded between you and the investor directly.
Bonds and Convertible Bonds
BONDS AND CONVERTIBLE BONDS

In the Anglo-American region, bonds and convertible bonds have been established as a financing instrument for companies for a long time. Although European companies still rely on traditional financing, these products for corporate financing will become more important in the future.

A bond is a fixed-interest security that promises the buyer repayment plus interest at a set time. In contrast to a loan or private equity, the financing risk is therefore spread across many smaller investors. This makes the investment hurdle for the individual investor low, and investors generally have little or no influence on the company or project. The issue is made via banks or through direct sales by investment advisors.

The special feature of a convertible bond is that the investor can choose to convert the bond into company shares at the end of the term. On the one hand, this further lowers the sales hurdle, but on the other hand it increases the risk of a later (unwanted) shareholding for the issuer.

What we do:
ü Feasibility Study
ü Broker Selection Support
ü Finance Exposé
ü Negotiation Management and Assitance
ü Bond Creation
ü Bond Issue Organization
ü Marketing and Sales Strategy
ü Preparation of the ESEF-Reporting
ü Bank Selection Support
x Direct Bond Brokerage*
* That will be done by banks and/or authorized investment brokers.
Corporate Participation
CORPORATE PARTICIPATIONS

A much closer business relationship with the investor is created when company participations are sold. In order to cover financial requirements, such shares are disposed permanently. This gives the investor a very high level of collaterals and also a comprehensive right to have a say. The influence on the enterprise is very high and the investor remains permanently involved into the company.

Investors also often exercise this right by filling positions in management or on the supervisory board themselves. This can, however, be desirable, as it often brings additional know-how and management knowledge into the company.

There is usually no fixed interest or repayment. The investor receives his profit from the success of the company. In some cases, this is agreed differently, and the investment only serves as security for the duration of the investment.

What we do:
ü Feasibility Study
ü Contact Establishing
ü Finance Exposé
ü Negotiation Management
ü Presentation Creation
ü Negotiation Assitance
ü Investor Search
ü Contract Design and Proof*
ü Presentation to (known) Investors
ü Representation on the Supervisory Board
* By our partner lawyer.
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